In the past 4 years, I've seen hundreds of successful and unsuccessful online real estate auctions.
One of the things I've noticed with the successful online auctions is that, the listing agent puts together a marketing plan. They plan scheduled open house previews, signs in the yard and surrounding neighborhood, Craigslist, Facebook and other Internet marketing. On higher end homes, direct mail postcards and other print advertising is also used.
One of the great things about an online auction is that it naturally attracts attention. Buyers are anxious to know about them and they stand out. So, it just becomes a matter of figuring out the best ways to let them know about it.
If you're a Realtor and not yet familiar with how you can use online real estate auctions, come join our next Free webinar