This past week I was teaching a class of auctioneers & real estate agents how online auctions work, some advantages & disadvantages, etc.
While there are a lot of efficiencies gained by using an online auction vs. a live "on-site" auction, the class observed that an online auction still requires more effort than most Realtors give when marketing one of their listings.
I agree, there is more effort involved, but not much more, which leaves a HUGE opportunity for progressive agents willing to put in that effort.
Interestingly enough, all the agents I'm currently working with have sellers so excited about the concept that the sellers are giving them upfront fees to do an online auction for them. This is more evidence of the demand in the market for this service.
If you don't understand the online auction process or even where to start, I can help you too. We hold a webinar each month that explains everything. I hope you can join us. Register Here
Thursday, September 16, 2010
Online Auctions - Not for the lazy Realtor
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